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The North American Serials Interest Group (NASIG) is an independent organization that promotes communication, understanding, and sharing of ideas among all members of the serials information community.

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Saturday, June 8 • 3:50pm - 4:50pm
EXPO-nential Success Redux or If You Plan It they will Come

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An important aspect of the life cycle of electronic resources is disseminating the arrival of new resources on campus and reminding the campus of currently subscribed materials. A database page accessible by subject or topic or format, training sessions by vendors either live or via the web, information literacy presentations for one-shot classes or where the entire campus is invited are standard marketing strategies. However, even with clear and comprehensive presentations, demonstrating awareness of the strengths and limitations of subscribed resources, if only a handful of the 15,000+ users show up, the program may feel like an exercise in futility. Another route to disseminate this important information is the Library EXPO or Vendor Fair. Vendors set up booths for three to five hours to meet with users. They provide give-aways and help with door prizes to lure students, faculty and administrators to the fair. Users can spare a short time to browse the booths between classes and meetings to learn about new resources and ask questions about their old favorites. This program will provide insights in the planning, marketing and assessment of the Library EXPO's held at IUP.

Presenters
JJ

Joann Janosko

Collection Development / E-Resources Librarian, Indiana University of Pennsylvania
Joann Janosko is Associate Professor and Collection Development/Electronic Resources Librarian at Indiana University of Pennsylvania [IUP] where she was awarded tenure in 2005. She holds and M.L.S. from University of Pittsburgh (1990). She was inducted into the University of Pittsburgh’s PI Chapter of Beta Phi Mu, the national honor society for library science, in 1990 and served as chair of Pi Chapter in 1997-8. She is also member of ALA... Read More →


Saturday June 8, 2013 3:50pm - 4:50pm
Niagara 2 Fountain Plaza, Buffalo, NY 14202